Omar Tosca

Omar Tosca

Product Designer in Mexico, He/Him

Signed the second most important deal of my life!

2 months ago

Omar is a visionary interaction designer with a strong track record of successfully launched digital products.

He has over 10 years of experience building interaction models, creating roadmaps, building bridges between designers and developers, helping launching more than 40 products to millions of users in Latin America and the US.

A close collaborator recently described Omar as "a superb and talented designer as few are in the industry." They praised his ability to balance high-level craft with clear and concise explanations, as well as his commitment to working well with teams.

Omar is also known for his extroverted and charming personality. He is not afraid to share his ideas, and is always willing to help others.





Work Experience

2023 — Now

Over the past decade, we've witnessed the limitations of traditional design methods. They're slow, inefficient, and fail to harness the power of technology.

At Shortcut, we're not just about crafting aesthetically pleasing designs; we're about accelerating product launches, amplifying fundraising efforts, and empowering you to outpace your competitors.

Our team of seasoned designers, equipped with cutting-edge tools, is ready to transform your ideas into reality.

2020 — 2023

frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.

2015 — 2020

When 23 Design started in 2015, we set out to push design and ourselves forward.

Over the years we built an exceptional team around this mission. It was not easy, but it was rewarding. We promoted the design in the region, worked with amazing clients - from Palo Alto to Tel Aviv - and touched the lives of millions of people through the 200+ brands, products and services that we launched together. That’s something we’ll always be proud of.

Omar worked on almost 50 different projects as a user interface designer at 23 Design.



Infosel Hub is a new platform made by the most older competition of Bloomberg in Mexico.

We design and launch from cero a new platform to compete with new trading platforms around the world.


We worked with Eiya! (logistics provider for SMBs) to improve the tracking, shipping and picking system visualization, to enhance customer satisfaction.

We redesigned the admin platform for e-commerce, built a service map through which we identified the main pain-points (non-responsive design, fails in the invoicing system, order status not updated, and lack of visibility of coverage areas).


We helped Swap to understand the primary needs of consumers when making bank transfers by breaking down assumptions and creating a natural adoption product instead.

The result was Swap, an app that allows making bank transfers, even from WhatsApp, any time and any day, regardless of the bank.

The user that receives the transfer only needs to put the digits of the sender’s card on the screen displayed on the link or through a QR code at ATMs in the Bancomer network.


We helped ConCrédito, a microcredit company to redesign their app for Android by deeply understanding their users: women. We realized most of them had long nails and found difficult to press buttons accurately.

By designing bigger buttons and simplifying the app, the results impacted the users positively. We got great reviews and happier users providing them a better experience to manage their businesses.


Bridgefy is a free messaging app that works without the Internet. Perfect for natural disasters, large events, and at school. 💬

We redesign their apps for Android and iOS and prepare them for coming features they added to their apps.

Side Projects


Applying Material You and taking it to the next level to build the most beautiful RSS Reader for Android.


Fanco was a mobile platform created to monetize your exclusive content. Lives for and within the creator economy.

I've designed the first version of the iOS app.


Conversations in Spanish about design, work culture and futures.

Producer, director, host and editor.


Podcast from 23 Design studio team that reflected company culture and vision.

Producer, director, host and editor.

Learn how we created La Barra [In Spanish]:…



[In Spanish]

Sobre la tendencia de los dark themes en el diseño de interfaces y básicos para adoptarla como diseñadores.


A story about how we designed a super simple experience to send money between friends.


With their similarities and differences, iOS and Android interfaces share a deeper connection than you think.



"I always thought that you always needed to manage people all the time to improve. Some designers just want to improve their skills. They want to be better at illustration or managing colors. And that's good too. If that's the way, you want to go at that time of your life."

– Omar Tosca