Omar Tosca

Omar Tosca

Interaction Designer in Mexico, He/Him

About

Omar is a software designer with more than 8 years of experience as an interaction and interface designer, and has helped launched more than 30 products to millions of users.

Earlier in his career, he specialized in designing for Android and he is still a fan of this operative system.

A close collaborator recently said: "Omar is a truly visionary product designer, very upfront about his decisions, and extroverted and charming. He's got a unique talent for balancing between a high-level craft with explaining so, so well its rationale for each thing. He is a superb and talented designer as few are in the industry. And he is also very concerned with staying into the beat along with the team."

Contact

Twitter
Figma
Dribbble

Work Experience

2020 — Now
Mexico

frog is a leading global creative consultancy, part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.

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2015 — 2020
Mexico

Omar worked on over 30 projects as a designer and a lead.

When we started in 2015, we set out to push design and ourselves forward.

Over the years we built an exceptional team around this mission. It was not easy, but it was rewarding. We promoted the design in the region, worked with amazing clients - from Palo Alto to Tel Aviv - and touched the lives of millions of people through the 200+ brands, products and services that we launched together. That’s something we’ll always be proud of.

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Projects

2019

Infosel Hub is a new platform made by the most older competition of Bloomberg in Mexico.

We design and launch from cero a new platform to compete with new trading platforms around the world.

2018

We worked with Eiya! (logistics provider for SMBs) to improve the tracking, shipping and picking system visualization, to enhance customer satisfaction.

We redesigned the admin platform for e-commerce, built a service map through which we identified the main pain-points (non-responsive design, fails in the invoicing system, order status not updated, and lack of visibility of coverage areas).

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2017

We helped Swap to understand the primary needs of consumers when making bank transfers by breaking down assumptions and creating a natural adoption product instead.

The result was Swap, an app that allows making bank transfers, even from WhatsApp, any time and any day, regardless of the bank.

The user that receives the transfer only needs to put the digits of the sender’s card on the screen displayed on the link or through a QR code at ATMs in the Bancomer network.

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2016

We helped ConCrédito, a microcredit company to redesign their app for Android by deeply understanding their users: women. We realized most of them had long nails and found difficult to press buttons accurately.

By designing bigger buttons and simplifying the app, the results impacted the users positively. We got great reviews and happier users providing them a better experience to manage their businesses.

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2015

Bridgefy is a free messaging app that works without the Internet. Perfect for natural disasters, large events, and at school. 💬

We redesign their apps for Android and iOS and prepare them for coming features they added to their apps.

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Side Projects

Ongoing

Fanco is a mobile platform created to monetize your exclusive content. Lives for and within the creator economy.

Designing the first version of the iOS app.

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2019

Conversations in Spanish about design, work culture and the future.

Producer, director, host and editor.

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2017

Podcast from 23 Design studio team that reflected company culture and vision.

Producer, director, host and editor.

Learn how we created La Barra [In Spanish]: medium.com/design-thought…

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Writing

2019

[In Spanish]

Sobre la tendencia de los dark themes en el diseño de interfaces y básicos para adoptarla como diseñadores.

2017

A story about how we designed a super simple experience to send money between friends.

2017

With their similarities and differences, iOS and Android interfaces share a deeper connection than you think.

Features

2021

"I always thought that you always needed to manage people all the time to improve. Some designers just want to improve their skills. They want to be better at illustration or managing colors. And that's good too. If that's the way, you want to go at that time of your life."

– Omar Tosca